Jae Crowder, the starting centre for the Phoenix Suns, has just joined up with Gila River Resorts & Casinos in an unusual alliance that was recently revealed in Arizona. A summer pool party at the Wild Horse Pass location in Chandler will be Crowder's first appearance as the brand ambassador for the casino operator, which just nominated him to the position.

Information about the Partnership

Lone Butte, Wild Horse Pass, and Vee Quiva are three casinos in Arizona that are owned and run by Gila River. The owner also has intentions to build a fourth location. Later this year, the Santan Mountain casino will debut. With the new collaboration with Crowder, the owner hopes to draw more people to their locations by leveraging the athlete's fame.

The Summer Oasis Pool Party at Wild Horse Pass will shortly mark the beginning of the relationship. The performance is a part of a series that provides upscale entertainment in the region. Celebrity DJs will provide the music for the celebration, which will take place on the last Saturday of every month from May through September.

Jae Crowder said the following in response to the new alliance:

"Gila River and I share a lot in common, so I see myself developing with her. Growing my local network of relationships with individuals I trust and feel comfortable with is vital for me as a professional athlete on one of the finest NBA teams.

A Gila River First

For Gila River Resorts & Casinos, the agreement is a first of its type. The business has never entered into an endorsement agreement with a professional athlete. Crowder's aggressive competitiveness drew Gila River's attention, and she thinks that he fits in nicely with the venue's "You Do You" motto.

In a statement on the new arrangement, Dominic Orozco, chief marketing officer and president of Gila River Resorts & Casinos, referred to Crowder as a bossman and said the casino operator was proud to be working with him as their first-ever brand symbol.

Orozco said that Gila River is celebrating the hiring of Crowder and sees his ambition, ability, and passion as a means to assist the Gila River venues prosper. Gila River is also celebrating the recognition of its new resort as Arizona's Official Sports Headquarters. Along with being a professional player, Crowder also works as an entrepreneur and gives back to the community with his successful apparel line, Bossmann.